MailsDaily Help » Reports

Working with Google Analytics

admin — Mon, 21 Jul 2014 02:19:45 +0000

This topic is dedicated for google analytics integration. It is important for any marketer to understand and analyze the traffic generated from their email marketing campaigns.

Google Analytics can be enabled easily at the time of the campaign creation. To enable google analytics follow the steps below.

Go to “Campaigns”
Click on the “Create new campaigns”
At the bottom of the campaign settings screen you will find google analytics options

In order to enable it just tick the “Enable google analytics integration” option.
This will open a dialogue allowing you to add the domain names you want to track.

e.g: ocbc.com, www.ocbc.com, ocbc.com.sg, www.ocbc.com.sg …

You can set unlimited amount of domain names to track through google analytics, make sure that you separate the domain names with a new line.

Note: Your domain/ your website should add google analytic for tracking.

If you want to know How to add google analytic to your website, refer this guide: http://www.wikihow.com/Add-Google-Analytics-to-Your-Website

or https://support.google.com/analytics/answer/1008080?hl=en-GB&ref_topic=1008079

Please note that the domain names you are going to add should be without http:// or https://

That is it – MailsDaily will add necessary variables and information to the links within your email content and in turn that will allow you to track the incoming traffic within your Google Analytics dashboard.

Using A/B Split Testing

admin — Mon, 21 Jul 2014 02:11:56 +0000

Split Test is a method for optimizing your email marketing campaigns. Through Split Test, you can test two versions of your email message among a small group of subscribers, determine the better performer, and then use the superior message for the remainder of your subscribers. You can then use the superior message as the foundation for your next campaign, and continue to test additional elements – thus refining and enhancing your email campaigns one test at a time.

Click on the “Campaigns”
Click on the “Create New Campaign”
On the first page where you need to define the campaign settings you can enable A/B Split testing.
After you enable the A/B split testing set the parameters as described below.

Test Size
You can define the test size using the slider and define the how many percentage of the total campaign users we should test the two versions of our email. For example if we select the 20% of total campaign users then the test version will be sent in equal groups of the 20% users.

Test Duration
You can define the test duration so that you can record click through or email open data for the split test within that time frame. You can set this duration to few hours or few days.

Winner is
You can choose whether the winner can be based on the email open ratio or based on the click through ratios for both the version. Both the versions will be compared for the winner is parameter.