This topic is dedicated for google analytics integration. It is important for any marketer to understand and analyze the traffic generated from their email marketing campaigns.
Working with Google Analytics
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Category Archives: Reports
Using A/B Split Testing
Split Test is a method for optimizing your email marketing campaigns. Through Split Test, you can test two versions of your email message among a small group of subscribers, determine the better performer, and then use the superior message for the remainder of your subscribers. You can then use the superior message as the foundation for your next campaign, and continue to test additional elements – thus refining and enhancing your email campaigns one test at a time.