This topic will cover everything related to the data segmentation from your mailing lists. Learn how relevancy drives response and the various different ways you can split up your email lists to ensure you hit the target more often.
Segmentation of your address database is widely regarded as a proven way to improve responses and results.
In the last chapter we saw how to create a new mailing list, this chapter will explain you how to integrate this newly created mailing list within your website. Once you integrate your list within your website your website visitors can subscribe to it by filling up the subscription form and submitting their email address.
Auto-responders play a very important role in Email Marketing. You can send emails or updates to your subscribers automatically without the need to login to the MailsDaily account. You can use autoresponders to send a welcome email or a happy birthday email. You could even send an email when someone clicks on a particular link, forwards your newsletter.
Subscription / Un-Subscription forms can be integrated with your website, microsite or landing pages. To create new subscription / unsubscription forms for your mailing list(s) follow the steps below.
A Suppression List is a list of suppressed e-mail addresses used by e-mail senders to comply with the CAN-SPAM Act of 2003. CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages.
The unsubscribed email addresses are placed into a “suppression list” which is used to “suppress” future email messages to that email address.