Category Archives: Users

List Settings

In the previous topics, we went through the steps of creating new mailing list, the creation process is simple although the mailing lists have their own intricate settings which can be fine tuned to achieve greater capabilities and sophistication.

MailsDaily allows you to configure your mailing lists in a highly sophisticated manner with the subscription behaviors, un-subscription behaviors, web services integration and other related options.

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List settings

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List Name
You can update your list name to any other name which is suitable for the list

List Type
You can make the list single opt-in or double opt-in by selecting the correct option from the drop down menu.

Send Notifications
Use this option to send notifications for the subscriptions and unsubscriptions.

Personalizing your Emails

Email personalization is a technique to make your emails more intuitive and also more interesting. It can help you increase your email open rate as well as success rate of your campaign.

There is a huge difference between an email sent without any personal information and those with personal information. If you address the recipient by his name instead of valued customer the recipient will feel better and the chances of him reading it is more as compared to you addressing him as valued customer.

Think about sending large amounts of personalized emails – if you have to do that manually it would take lot of time and will be not be easy, but with MailsDaily, its easy.

You will just need to create your email content with special personalization tags. That’s all and MailsDaily will do the rest, merge those tags for each recipient’s information and deliver the email.

In order to personalize your emails, you need to have that information in your subscriber lists. Therefore, you need to create custom fields in your subscriber lists and import your subscribers with that information for the beginning.

Once you have the required information about your subscribers, it’s time to create your campaign and personalize it.

While editing your email campaign content, MailsDaily provides you a list of personalization tags in a drop down list as shown in the below screen shot.

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Subscriber Information Tags:

First Name
##FirstName##

Last Name
##LastName##

Email Address
##Email##

Global Suppression
##GlobalSuppression##

Opt-In Date
##OptInDate##

Subscription Date
##SubscriptionDate##

Subscription Status
##SubscriptionStatus##

Unsubscription Date
##UnsubscriptionDate##

Campaign Links Tags:

Forward To Friend Link
##ForwardLink##

View In Web Browser Link
##WebCopyLink##

Report Abuse Link
##ReportAbuseLink##

Twitter Share Link
##SocialShareTwitterLink##

Facebook Share Link
##SocialShareFacebookLink##

Social Links
##SocialShareLink##

Remote Content
##RemoteContent=http://##

List Links tags:

Unsubscription Link
##UnsubscribeLink##

Unsubscription All Link
##UnsubscribeAllLink##

Subscriber Area Link
##SubscriberAreaLink##

Sign Up Link
##SignUpLink##

Email Content Analysis

MailsDaily provides an easy to use built in email content analysis tool. This tool is available when you are done creating your campaign email and are on the last step of previewing and saving the campaign.

It analyses the inline css, css style tags and images within the email content. This analysis helps you optimize your newsletter content and make it even better.

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Campaign Preview

When you are done creating a campaign, you can actually send a preview email to check how the campaign looks like – whether every element within the newsletter is rendering fine or whether all the fonts are looking as you expect them to be.

MailsDaily provides you two different ways to preview your email on the last step of the campaign email creation process

  • By sending an email to one of your designated email id
  • By previewing it on browser

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List Statistics

MailsDaily provides an easy way to manage the statistical data which can help you in making certain decisions on your marketing strategies. It also allows you to understand the different subscriber behaviors and patterns on subscriptions/unsubscriptions.

  • To view the list statistics go to “Lists
  • This will take you to the list browser – select the list you wish to view the statistics for.
  • After you select the list – you should see the “Overview” of the mailing list.

The below screen shot gives you the overview of your mailing list with the details such as Subscription / Un Subscription trends in a graphical chart format, open performance, click performance, Email Service Ratio, Bounce ratio etc. for the particular mailing list.

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Open performance
This shows you the email open ratio for the particular mailing list.

Click performance
This gives you the details about the link click performance for the particular mailing list

Forwards
This will show you the number of people forwarded the emails using the MailsDaily email forward system. This data is only populated if you use the personalization tag for forward to friend.

Browser Views
This will give you the details on the subscribers who clicked on the browser view link from their campaign email.

Email Service Ratio
This ratio is based on the number of different email service domains are found within the mailing list subscriber database.

Subscriber Ratio
The subscriber ratio is the data which is generated based on the hard bounced subscribers. MailsDaily helps you track the invalid email addresses and can remove these addresses from the mailing list.

Total Subscribers
You will also be able to track the total subscribers within the mailing list.

Spam complains
This will give you the details about the subscribes who submitted spam complains through the Feedback loop procedures followed by major email service providers such as hotmail, yahoo etc.

Campaign Statistics

Campaign statistics are very important aspect of any email marketing system, for a successful result oriented email marketing campaign, the marketeer need to understand the statistical data of their email campaign.

MailsDaily provides an easy and a detailed statistical data related to your email campaign in real time as well after the campaign is sent. It allows you to track email open statistics, clicks statistics, forwards statistics, browser views, unsubscriptions, bounced back emails, spam complains about the particular campaign etc.

  • To get the campaign statistics go to “Campaigns”
  • Select the campaign which is already sent
  • When you select the campaign you land on the reporting and statistical data screen as shown in the screenshot below.

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MailsDaily provides a detailed statistical data on the email open ratios. Whenever a subscriber is opening an email on their email client or webmail system, MailsDaily will record the data. This can help the marketeer to know whether their emails are being opened by the subscribers or not.

In order to get the detailed drilled down open statistics – click on the “Opens” link on the left hand side navigation panel. This will take you to the screen as shown in the below screenshot.

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This report gives you the details on how many subscribers opened your campaign over a timeframe. It also gives you the details on which subscribers opened your email and how many times at the bottom of the screen.

This helps you understand the data on link clicks by your subscribers. If there are any URL’s or links created within the campaign email and if the subscriber receiving your email clicks on any of the links within the campaign – MailsDaily will detect the link clicks and record the data on who clicked a particular link and how many times on which dates.

In order to see the link click statistical data click on the “Clicks” link on the left navigation bar.

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To see which subscribers forward your campaign to their friends or colleagues click on the Forwards link on the left hand side navigation. This will show you the details of the subscriber who forwarded how many emails to their friends.

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If the browser view personalization is enabled within your campaign email and if the subscriber clicks on the browser view link then MailsDaily will track the data on what all subscribers are clicking on the browser view link.

Click on the “Browser views” link from the left navigation and you should get the drilled down data on which subscribers viewed your campaign on the browser.

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Creating & Managing Email Templates

MailsDaily provides an advanced email template builder which can help you reduce the time and effort to create high quality and flexible campaign emails. The new template builder will help you create sophisticated templates with editable regions [text only or html], regions which can be duplicated and regions which are linked with each other, all this is with a minimal knowledge of programming or html coding.

In this chapter we will learn how to create new templates and manage the existing templates within your account.

  • Creating a new email template
  • Managing existing template

Email templates are pre-defined html content files which can be customized and modified when you create a new email marketing campaign. These templates can help you quickly put your content and other related information in a nicely formatted manner.

  • To create a new template go to “Settings” tab.
  • Click on the “Email Templates” menu
  • This will take you to the email template manager, where you can see the existing templates within the system and you can also create a new one.

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  • Click on the “Create email template” link as highlighted above.Please remember that you need to make sure that your html code for the email template design should be ready with you so that you before you start creating a new email template using the template builder.

It is possible that you can build the template code on the fly. But If the basic structure of the template is ready, you can quickly customize the same and add the edit regions and other parameters to it.

Once you go to the create new template menu, MailsDaily will allow you to configure preferences of your email template such as name of the template, description and a thumb nail picture on the first tab. On the second tab, you will need to add the email content such as Subject, HTML Content and Text based content.

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As seen in the above screen you can populate the preferences and add the Email Contents – once you populate the necessary options click on the “Proceed to Template Builder” button.

This will open up a template builder interface as shown in the below screenshot.

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If you look at the above screenshot – it renders the html code you provided under the email contents tab to a nicely formatted html layout. Now as you can see this is a generic layout, the template builder will help you define the edit regions and other types of regions.

In order to make a certain html block editable, you will need to click on that particular block and the bottom of the screen will show you the structure of the nested table’s or div tags. This way ,you know what part of the template you are editing. When you click on any of the html block you will see a dotted or solid line surrounding the block.

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The highlighted sections in the above screen shows you that when you click on the element, the bottom bar shows you the html tags which are built around the element – in order to make this region into a dynamic one click on the “View properties” button at the bottom.

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We have several options which we can use as shown in the above screenshot, which we can apply to this particular element.

  1. Make this element editable
    Single line
    You can tick this option to make the element editable with single line editing.
    Plain text multi line

    Tick this option to create a plain text editable element with multi line support.

    Rich text multi line
    Tick this option to create a rich text multi line editable element – this option will allow you to add rich text to the element.

  2. Make this element duplicable, use this option to make the selected element duplicable. This way, you can duplicate the element several times within your content.
  3. Syncing, If an element is synced with an element, every time you update the element, synced element is also updated
  4. Linking, If an element is linked to an element, every time you duplicate the element, linked element is also duplicated

For this example, we are going to make the selected element editable as well as duplicable. Once you make the necessary changes click on the “Test Drive” button at the top of the template builder to see how your template actually looks like and functions when you create a campaign using the same.

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When we test drive the template, you should see the rendered output of the template and when you click on the element which you configured as editable and duplicable, it should show you a menu pertaining to those functions as shown in the above screen.

Test all the elements and then once you are satisfied – click on “Back to template builder” and then save the template.

  • To manage existing templates go to “Settings” tab.
  • Click on the “Email Templates” menu
  • This will take you to the email template manager, where you can see the existing templates within the system and you can also create a new one.

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If you have templates within your account the interface will list all the templates and will allow you to manage them. In order to modify the template and its settings, you just select the necessary template and do the needful.

Export Subscribers

  • To export subscribers, go to “Lists
  • Select the Mailing List you wish to export subscribers from
  • The List Browser screen will have a drop down menu called “Subscriber Actions
  • Select “Export Subscribers” from this drop down

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List Name
This shows the list name you want to export subscribers from.

Subscribers
Using this drop down you can define what kind of subscribers you want to export from your mailing list

Active Subscribers
This will export all active subscribers if selected

Suppressed Subscribers
This will export all suppressed subscribers if selected

Not opted-in for specified period of days
This will export the subscribers who have not opted-in by click on the confirmation link for a certain number of days.

Given email addresses
You can copy and paste email id’s per new line with this option

Segments
You can select the specific segments of subscribers

Bounce Types
You can select the soft or hard bounced subscribers to be exported from the list

File Format
Select in which file format you need to export the subscriber, there are three different file formats.

CSV – comma separated values
XML – extensible markup langauge
TAB – tab delimited text file

Fields
Please choose the fields you want to include within the exported data. You can select multiple fields by holding down the CTRL key and selecting the fields.

When you are done populating the above options hit the “Export Subscribers” button, the subscribers will be exported from the related mailing list.

Delete Subscribers

  • To delete subscribers, go to “Lists”
  • Select the Mailing List you wish to delete subscribers from
  • The List Browser screen will have a drop down menu called “Subscriber Actions
  • Select “Remove Subscribers” from this drop down

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List Name
This shows the list name you want to remove subscribers from.

Subscribers
Using this drop down you can define what kind of subscribers you want to remove from your mailing list

Active Subscribers
This will remove all active subscribers if selected

Suppressed Subscribers
This will remove all suppressed subscribers if selected

Not opted-in for specified period of days
This will remove the subscribers who have not opted-in by click on the confirmation link for a certain number of days.

Given email addresses
You can copy paste email id’s per new line with this option

Segments
You can select the specific segments of subscribers

Bounce Types
You can select the soft or hard bounced subscribers to be removed from the list

Add / Remove subscribes to the suppression list
Tick this option and add email addresses to suppression list so that you can prevent them to be subscribed/imported to this list later.

When you are done populating the above options, hit the “Remove Subscribers” button the subscribers will be removed from the related mailing list.

Browse Subscribers

  • To browse subscribers, go to “Lists
  • Select the Mailing List you wish to browse subscribers for
  • The List Browser screen will have a dropdown menu called “Subscriber Actions
  • Select “Browse Subscribers” from this drop down

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This is where you will see all the subscribers within your mailing list. You can also export and delete the subscribers from the same screen. You will also have the ability to display custom fields if the subscribers data has them and also can filter or sort the subscribers based on the fields and ascending and descending order.