Email personalization is a technique to make your emails more intuitive and also more interesting. It can help you increase your email open rate as well as success rate of your campaign.

There is a huge difference between an email sent without any personal information and those with personal information. If you address the recipient by his name instead of valued customer the recipient will feel better and the chances of him reading it is more as compared to you addressing him as valued customer.

Think about sending large amounts of personalized emails – if you have to do that manually it would take lot of time and will be not be easy, but with MailsDaily, its easy.

You will just need to create your email content with special personalization tags. That’s all and MailsDaily will do the rest, merge those tags for each recipient’s information and deliver the email.

In order to personalize your emails, you need to have that information in your subscriber lists. Therefore, you need to create custom fields in your subscriber lists and import your subscribers with that information for the beginning.

Once you have the required information about your subscribers, it’s time to create your campaign and personalize it.

While editing your email campaign content, MailsDaily provides you a list of personalization tags in a drop down list as shown in the below screen shot.

Subscriber Information Tags:

First Name
##FirstName##

Last Name
##LastName##

Email Address
##Email##

Global Suppression
##GlobalSuppression##

Opt-In Date
##OptInDate##

Subscription Date
##SubscriptionDate##

Subscription Status
##SubscriptionStatus##

Unsubscription Date
##UnsubscriptionDate##

Campaign Links Tags:

Forward To Friend Link
##ForwardLink##

View In Web Browser Link
##WebCopyLink##

Report Abuse Link
##ReportAbuseLink##

Twitter Share Link
##SocialShareTwitterLink##

Facebook Share Link
##SocialShareFacebookLink##

Social Links
##SocialShareLink##

Remote Content
##RemoteContent=http://##

List Links tags:

Unsubscription Link
##UnsubscribeLink##

Unsubscription All Link
##UnsubscribeAllLink##

Subscriber Area Link
##SubscriberAreaLink##

Sign Up Link
##SignUpLink##

MailsDaily provides an easy to use built in email content analysis tool. This tool is available when you are done creating your campaign email and are on the last step of previewing and saving the campaign.

It analyses the inline css, css style tags and images within the email content. This analysis helps you optimize your newsletter content and make it even better.

When you are done creating a campaign, you can actually send a preview email to check how the campaign looks like – whether every element within the newsletter is rendering fine or whether all the fonts are looking as you expect them to be.

MailsDaily provides you two different ways to preview your email on the last step of the campaign email creation process

• By sending an email to one of your designated email id
• By previewing it on browser

Campaign statistics are very important aspect of any email marketing system, for a successful result oriented email marketing campaign, the marketeer need to understand the statistical data of their email campaign.

MailsDaily provides an easy and a detailed statistical data related to your email campaign in real time as well after the campaign is sent. It allows you to track email open statistics, clicks statistics, forwards statistics, browser views, unsubscriptions, bounced back emails, spam complains about the particular campaign etc.

• To get the campaign statistics go to “Campaigns”
• Select the campaign which is already sent
• When you select the campaign you land on the reporting and statistical data screen as shown in the screenshot below.

MailsDaily provides a detailed statistical data on the email open ratios. Whenever a subscriber is opening an email on their email client or webmail system, MailsDaily will record the data. This can help the marketeer to know whether their emails are being opened by the subscribers or not.

In order to get the detailed drilled down open statistics – click on the “Opens” link on the left hand side navigation panel. This will take you to the screen as shown in the below screenshot.

This report gives you the details on how many subscribers opened your campaign over a timeframe. It also gives you the details on which subscribers opened your email and how many times at the bottom of the screen.

This helps you understand the data on link clicks by your subscribers. If there are any URL’s or links created within the campaign email and if the subscriber receiving your email clicks on any of the links within the campaign – MailsDaily will detect the link clicks and record the data on who clicked a particular link and how many times on which dates.

In order to see the link click statistical data click on the “Clicks” link on the left navigation bar.

To see which subscribers forward your campaign to their friends or colleagues click on the Forwards link on the left hand side navigation. This will show you the details of the subscriber who forwarded how many emails to their friends.

If the browser view personalization is enabled within your campaign email and if the subscriber clicks on the browser view link then MailsDaily will track the data on what all subscribers are clicking on the browser view link.

Click on the “Browser views” link from the left navigation and you should get the drilled down data on which subscribers viewed your campaign on the browser.